13 May What Is Cash Flow—And Why Does It Matter So Much?
When we talk about healthy businesses, people often think of sales, invoices, or even follower growth on social media. But there’s a quiet metric that actually holds everything together: cash flow. So… What Exactly Is Cash Flow? Cash flow is the real movement of money in and out of your business during a set period.Unlike invoiced income, cash flow shows how much actual cash you have on hand to operate—pay employees, suppliers, taxes, or just keep the business running day to day. 👉 In other words: you can invoice thousands and still run out of money. Revenue Isn’t the Same as Liquidity One of the most common mistakes we see at Optimum is assuming “If I’m making sales, everything’s fine.”But if that money doesn’t come in on time—or if your expenses outweigh your collections—your business starts to suffocate quietly. A negative cash flow (more going out than coming in) can lead...